1) We like helping college students, and we're good at it - Valerie and I have been helping college students and recent grads discover their calling and land great jobs for over 10 years.
2) There's a huge need in the market - countless studies show that the majority of college students graduate unprepared for the workforce, and nearly half of recent college grads are underemployed in jobs that don't require a college degree. Clearly the existing system is broken.
3) The other options that college students have aren't sufficient - while each have their merits, university career centers and the "do it yourself" approach also have issues, which we have solved for.
Now to dive into these reasons a bit more:
Reason #1: We've been in the same position as all college students out there - when Valerie and I graduated from Cal and Cal Poly San Luis Obispo respectively, neither one of us really knew what we wanted to do with our careers. Through trial and error, and going back to school for our MBAs, we eventually figured out "the system" - but it took years to do so. And since that point, we've mentored and helped numerous undergrad and grad students from universities including Cal, UCLA, Stanford, Princeton & Rutgers discover their ideal career path and land a great job. Not only are we really good at helping students, but we enjoy it! It feels great to help a student figure out what to do with their career - and to help them do so quickly, saving them years of lost income and opportunity they would incur by trying to figure it out themselves.
Reason #2: Unless you've been hiding under a rock, you know that we are facing an epidemic with college students going into the workforce. The statistics are sobering - according to the US Bureau of Labor Statistics, 48% of employed college graduates are in jobs that don't require a 4-year college degree. McKinsey & Company reported in May 2013 that almost 1/3 of college graduates feel that college did not prepare them well for employment, while other studies have reported that more than 80% of employers feel that recent college grads are unprepared for their first job. And last but not least, Accenture published a study this year showing that only 68% of 2011/2012 college grads have full-time employment.
These findings are only the tip of the iceberg - it's clear that there's a huge problem with college students getting great jobs out of college. We intend to help solve that problem - one student at a time.
Reason #3: College students and recent grads typically turn to friends, family and themselves to figure out their career path and find their first job. The primary issues with this approach is that students don't know what they don't know. They rely on advice from people who have good intentions but aren't up to speed on the realities of today's market, or they search online for advice, which is all over the place and is often grossly inaccurate and insufficient. They often don't know how to network, how to brand themselves and speak with confidence, and how to interview effectively. They don't know that there is a hidden job market or how to access it.
The other alternative is university career centers. Some career centers are better than others, and some have great career resources for undergrads. But even career centers have issues - one is time and resources. How can a career center with 5-10 employees sufficiently serve the needs of a university with 10-15,000 sophomores, juniors and seniors looking for jobs, internships or career advice? They can't. Career centers can often be a great starting point for students, but many students need more help than they can provide. Along these lines, career centers can't guide students though the entire career search process - all the way until the student lands a job or internship. We can - we help students complete the last mile of their journey by actually guaranteeing them a great job in their desired profession. In this economy, actually getting students great jobs is the only benchmark that matters - and only Go Getter does that.
We're excited to launch our company this fall! What do you think of Go Getter? We'd love to hear your comments and questions!
Cheers,
Daniel Meyer
Co-Founder of Go Getter
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